Products and Services
22 Acres of forested land adjacent to Hwy. 120, approximately 10 minutes to the western entrance of Yosemite National Park. The property is expected to offer 50-100 tent cabin and tent sites, top of the line public bathroom faciities, a main amphitheatre/campfire area, cooking and dining facilities, and some recreational amenities, which may include a climbing wall, swimming pool, hottub and sauna area, and a treehouse "getaway" for dayspa treatments.
The resort is ideally suited for Yosemite Park excursions and tour packages, including extreme adventure tours, corporate team building and training events, photography camps, artist retreats, dance camps, etc.
Strengths and Weaknesses
The size of the property prohibits Granite Rock from accommodating large group events with hundreds of people. However, there is still a significant customer base to be served, While Granite Rock cannot offer activities like softball, volleyball and basketball or boating, it is my belief that these types of activities are not as important as they once were. Customers are looking for more creative and contemporary forms of recreation. For instance, people may rather do rock climbing than shoot baskets. The unique appeal of Granite Rock is its proximity and ability to integrate Yosemite National Park, unrivaled in its beauty and awe inspiring wonder. Nearby Groveland, Pine Mountain Lake and Columbia can also serve as fun excursions with opportunities for dining, shopping, boating, fishing, etc.