Competition
There are numerous local campgrounds, many offering larger space and more substantial amenities. But Granite Rock has some unique and highly marketable assets that if properly marketed should ensure long-term success and a competitive advantage. First, Granite Rock is located a mere 9 minutes from the entrance to Yosemite National Park. This makes it ideally situated for quick and convenient excursions into the park. With the prospect of the government eliminating automobile access into the park entirely this would make Granite Rock even more desirable to campers. Second, because Highway 120 is the main artery into the park from the Bay Area, Granite Rock must be passed by virtually every visitor to Yosemite coming from one of the most affluent and populous areas in the country. Yosemite itself is such a unique attraction that it offers visitors an experience that other campgrounds cannot match. The combination of privacy and accessibility to Yosemite is a strong competitive advantage.
The local government operated campgrounds are not direct competitors, because they offer only the most basic of amenities. Yosemite Lakes Resort, which is right across the highway is a members only campground and therefore cannot be a direct competitor unless it were to change ownership. If that were to happen it would become a significant competitor, but hopefully by then Granite Rock would have an established and strong customer base.
There are numerous motels and lodges in the area, but many of them are dated in their appearance.. There are also Youth Camps in the area, but again they cater to a very specific target market and generally are non-profit.
There are also many campgrounds that serve RV enthusiasts, which is a large, but I believe peaking market. Granite Rock does not compete with this segment of the campground industry.
Bass Lake and Evergreen Lodge are significant competitors in the region, However, Granite Rock is targeted at visitors who would like a more basic camping experience with modern creature comforts, so the competition is not direct. It is also likely that demand will be strong enough so that there is enough marketshare and market diversity for everyone. Next
There are numerous local campgrounds, many offering larger space and more substantial amenities. But Granite Rock has some unique and highly marketable assets that if properly marketed should ensure long-term success and a competitive advantage. First, Granite Rock is located a mere 9 minutes from the entrance to Yosemite National Park. This makes it ideally situated for quick and convenient excursions into the park. With the prospect of the government eliminating automobile access into the park entirely this would make Granite Rock even more desirable to campers. Second, because Highway 120 is the main artery into the park from the Bay Area, Granite Rock must be passed by virtually every visitor to Yosemite coming from one of the most affluent and populous areas in the country. Yosemite itself is such a unique attraction that it offers visitors an experience that other campgrounds cannot match. The combination of privacy and accessibility to Yosemite is a strong competitive advantage.
The local government operated campgrounds are not direct competitors, because they offer only the most basic of amenities. Yosemite Lakes Resort, which is right across the highway is a members only campground and therefore cannot be a direct competitor unless it were to change ownership. If that were to happen it would become a significant competitor, but hopefully by then Granite Rock would have an established and strong customer base.
There are numerous motels and lodges in the area, but many of them are dated in their appearance.. There are also Youth Camps in the area, but again they cater to a very specific target market and generally are non-profit.
There are also many campgrounds that serve RV enthusiasts, which is a large, but I believe peaking market. Granite Rock does not compete with this segment of the campground industry.
Bass Lake and Evergreen Lodge are significant competitors in the region, However, Granite Rock is targeted at visitors who would like a more basic camping experience with modern creature comforts, so the competition is not direct. It is also likely that demand will be strong enough so that there is enough marketshare and market diversity for everyone. Next
posted by The Dog Cobbler at 9:22 PM
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